Waste is Wealth! Trash is Cash! Muck is Money!

Small Business Owner!
Is it difficult for you to discover how you can get on-board the Circular Economy?

A clear picture of how important “waste” is, is a good place to start.

2019, was a buyers’ market in waste management and recycling. It is easy to understand why this article by Mr. Henry Grabar, is entitled:

Recycling Isn’t About the Planet. It’s About Profit.

I have pulled some items from the article to give you a taste. But if you have the time, go to Slate Magazine online and read the whole article.

Mr. Grabar’s story is about the USA, but, of course, the whole world is involved. Waste supply chains are going to become much more important to the things we produce and use – the circular part from a business point of view: Technical Supply Chain Loops

Back in 2011, if you wanted to recycle a plastic Coke bottle, it was a great time to do it. That spring, every plastic soda bottle was worth about x8 what it was just 2½ years earlier, and x4 what it would be five years later.
Your 2011-era empty Coke bottle was not only worth a lot because of high oil prices—it was worth a lot because Pakistan had suffered devastating monsoons in the summer of 2010. Flooding in the Indus River was one of the events that sent cotton, in April 2011, to its highest price since records began in 1870. Jeans were going to be more expensive, Levi’s announced. And so, it turned out, was recycled PET plastic, because polyester fibers made from used plastic bottles were a cost-effective replacement for cotton. Cotton was up; plastic was up; recycled PET prices went up. The scramble was on for old bottles. Which you, American reader, the world’s leading consumer of soda and bottled water, have plenty of.”

“Is American recycling still functioning after all the exports to China, etc. dried up? ““Functioning may be a little optimistic,”” says Analiese Smith, who runs the recycling program in Waukesha County outside Milwaukee. ““But we’re keeping the lights on.””

“Let’s get one thing out of the way: Recycling isn’t going anywhere. It’s an ancient practice. (200 years ago, the Chinese still had a thriving market in human manure.) It is motivated by profit. It’s also much bigger than your bottles. There are grease buyers and ship strippers and copper wire thieves. The single greatest recycled material in the United States, by weight, is ferrous scrap—primarily iron and steel from old cars. No one exports more ferrous scrap than the US. (The three biggest buyers are Turkey, Mexico, and Taiwan.)”

“For a while, making “pure” bales/shipments did not seem necessary in the US. Beginning in the late ’90s, U.S. waste haulers DECIDED, to go back to the old ways and called this old idea “single-stream recycling”. (everything all mixed together) Contamination rates rose. Did single-stream recycling produce a lower-quality good? Indisputably!! There’s a reason it is NOT practiced anywhere else in the world” or is it? It is one of the reasons that China got out of the game.

“The American domestic recycling industry has a few choices to make, while we wait for prices to recover. Cities can quit single-stream recycling and make residents sort things themselves, again. That’s what Brookhaven, Long Island, did and switched back to “multi-stream” in November. This is after its trash collector broke a contract because it couldn’t sell what it was picking up. “There is no market for single-stream. Just no market,” the town supervisor told Newsday.”

“Ecomelida, a Chinese recycler, is opening a plastics and paper recycling facility in the state of South Carolina. The plant will turn empty bottles into pellets that will be shipped, of all places, to China, where they’ll be used to make coat hangers and fake plants … which might, eventually, get sold back to you.”

Think of that carbon footprint!

Take a look !!!!!

As I wait to get your questions and requests, I have investigated a few things.

These investigations suggest
thousands of potential businesses, jobs, projects…………………

  1. The PANDEMIC has been a Horrific Disruptive – Economic Opportunity!Yes, Opportunity for your business!
  2. GREEN JOBS! Everyone is talking about it. A Green Recovery – Look for – What Is A Green Job? Green And Other Colors. ….. I am going through all my posts to check for Green Jobs & Money toward recovery. Already updated over 12+ posts showing vacancies!
  3. The First industry to achieve total Circular! Ink, Paper, Packaging, Textile, Plastic, Equipment all Circular! Every Print Shop Can “Go ECO”! NOW!
  4. WASTE PLASTIC! No matter how degradable plastic becomes, we have years of plastic waste ahead of us. Waste Plastic BUSINESSES – UpCycles Lots to do!
  5. Ocean Cleanup is looking for Operators: This is jobs & businesses – NOW. Local partners to operate the Interceptors™ that will extract the waste from rivers and bring it to land. the world’s 1000 most polluting rivers look here: https://wasterush.info/cleanup-4/
  6. Useful WASTE Business Ideas that can scale to any size you can use. Lots to do!
  7. Water-Sanitation-Toilets: very serious consequences to our planet Lots to do!
  8. Mycelium in Industry: the roots of mushrooms; how important they are
  9. Streamline Eco-Ethical action for the Consumer: Businesses can help accelerate the consumer Vote/Buy for our planet the strategy and APPs to help the consumer Vote/Buy!
  10. CO2 Capture: How possible is it?
  11. Climate Energy Retrofits for existing buildings There is going to be GREAT DEMAND for contractors to do this work!
  12. Too Much Methane!, but if we could control it, the Waste to Energy technology is already in place! …. a number of posts!
  13. The Path to Cradle to Cradle Certified™ – The Best customer assurance!
  14. Circular Economy issues when Financing a small business
  15. Africa: Please Stay Harmonised with planet Earth
  16. for Hire: listings of people who want to help
  17. Ask WasteRush; Answers to your requests and questions
  18. Tools and Guidance: Online tools, Do-it-Yourself Tools, EMF training and learning platforms
  19. Carbon Footprints: What are they and how do we deal with them

(look at the bottom of each post. there are lots of links to more information…)

We need lots of recycling superstars!

Scientist Dr. Veena Sahajwalla is a recycling superstar with some bold new ideas about how to save waste from landfill.  This “can-do attitude” shapes her engineering career and sowed the seeds for some ground-breaking ideas, including using car tyres and plastic bottles to cut down on the cost of making steel and keeping some mountains of waste out of the landfill.

The video below is 29:01 minutes. BUT look at the first 5 minutes or less. You will feel the enthusiasm that Dr. Veena Sahajwalla has for the Value of Waste.  If you go on, you will see the background of an average person like you and me who does what we all need to do – value waste. Take a look at, at least, the first 5 minutes.

29:01 minutes – A Recycling revolutionary shows how you can turn old clothes into kitchen tiles | Australian Story

So, what could you do?

Are you a shoe store that could collect used shoes and find a company that is recycling them, if not up-cycling the materials?

Nike has been doing it for 26+ years……….

waste plastic

In 1993, employee Steve Potter started shredding old Nikes and turning them into reusable materials. From this vision Reuse-A-Shoe was born and that has since turned into Purpose which is Nike’s way of handling ESG:

Waste is Wealth

But now, almost every day, there are new solutions to the problems that we humans face: Edible Plastic for food bags, Plastic made from Rubbish, Fuel made from Rubbish, Leather made from Mushrooms, Meat made from Mushrooms, Printing & Packaging; First industry to achieve total Circular!, Cleaning up the ‘non-recyclable’ Waste Plastic, Companies making money from Biomimicry: They Asked Nature.

We need to start using these new technologies to bring down their costs. Governments, need to give the economy incentive!

Your eco-business concerns are the motive for my blog.
If you have questions about how you and the Circular Economy are going to work together, Feel Free to Contact meTell me what concerns YOU.  Maybe, I can help you find a solution.  Lesley

I’d be thrilled to assist you, too:

Hi, Thx a lot for your information. I will try go contact indonesia. Thank you so much. Regards,

15 November, 2019 – Katerine Teoh, Malaysia

Dear Lesley, Thank you for the Launch link. They seem nice, wrote them a letter. Will inform you. Have a good day

13 December, 2019 – Attila Keresztessy, Budapest, Hungary

hi! Thank you for your fast reply and the info!  Love your dedication to your site and the blog 🙂 Cheers  

8 January, 2020 – Lorien Duch, Belgium

Dear Ms Woodfin, Thank you so much for your email and yes you have stated my surname correctly! I appreciate your taking the time out to do this and to understand my requirements in greater detail.  Have a nice day! Regards,

20 March, 2020 – Balaji Rajagopalan, India

Super helpful thanks Lesley and no I didn’t see that NZ reference Best Regards,

16 December, 2020 – Patrick Bryson, australia | uk | usa

What I want to do here

Are you suffering from some kind of “eco-anxiety“?

want to go circular
“We told them to study HISTORY. Then we se their future on FIRE.”

Having a hard time deciding if you can do something to reverse climate change?
Did you join your teenage kids at a climate protest – recently?

want to go circular
“the greatest
Threat to our
planet is the belief
that someone else
will save it.”

I want to help, if I can….

Instead of suffering from eco-anxiety, I am searching out the stuff that is working to fix it!
There is a lot!

For 1st time, human-made mass now outweighs life on planet Earth

December 2020 – For the first time in history human-made materials now likely outweigh all life on Earth, scientists say in research detailing the “crossover point” at which humanity’s footprint is heavier than that of the natural world.

The weight of roads, buildings and other constructed or manufactured materials is doubling roughly every 20 years, and authors of the research say it currently weighs 1.1 teratonnes (1.1 trillion tonnes).

Re-defining Value – The
Manufacturing Re-volution

Re-furbishment, Re-pair
and Direct Re-use
in the Circular Economy

This UN report, says the adoption of “value-retention processes” could slow down our digging up new raw material by 80-99% and cut greenhouse gas emissions by 79 to 99%.

“We are using the planet’s resources at a faster rate than the planet can replenish them. ” Erik Solheim, Head of UN Environment said. “The report shows us how we can maintain economic growth and preserve our environment by changing our habits at the industrial level.”

want to go circular

Muck re-clamation, Waste Separation, Trash Trade, Emissions Capture……all have value…….someone needs what you don’t want – “value-retention process” – it will keep the economy moving and reduce the amount of new material we dig up.

And it works that way! It is working that way! The Circular Economy works. It is a Waste Rush and a Waste Re-think! The Big Boys have started!

waste to resources

Do you “take care” of any waste at the end of your production line?

DON’T DUMP your waste! 
Say NO to Linear: Take, Make, Waste

SELL your waste !!  
>>Go Circular – close-the-loop:  Harvest, Make, Harvest again

We need to start planning the “value-retention process” into the life-cycle of everything we use, our products, our production systems, and our business plans. Even the financial guys want this.

difficult to do
Charlie Chaplin in “The Gold Rush”

This is difficult, may cause disruption, mind boggling for many and requires a

happy to go circular

It’s really very exciting!
A positive eye opener, when you see your own way forward!

No matter how small the issue or how large, I would be happy to try and help you find what you need or need to know…..so you can feel that you have joined the Circular Economy.
Feel Free to contact me! Let us learn together!

We are not going to be able to operate our Spaceship Earth successfully nor for much longer unless we see it as a whole spaceship and our fate as common. It has to be everybody or nobody.

R. Buckminster Fuller

More about “me” down below

Posts from my Searches

Companies Are Doing It Now!:

Information To Rethink:

People Ready To Help With Disruption (Those For Hire):

Issues that are urgent:

Questions you might Ask:

If you are confused about what this blog is all about, maybe these questions and answers will make it clearer.

faq??? … What the heck is this blog about?

This blog was set up to encourage and help small and medium size businesses join the Circular Economy, the “waste rush”.  The posts that I have published so far, may give light to some of the new opportunities in closed-loop industrial and commercial thinking. “Waste” and how it relates to the whole question of climate change and resource reclamation.

I am retired. This is my next career. I have the time, interest, energy, technical network and background to help look for the kinds of information you might need to get startedor you have come up against a snag/problem you need to solve. All you have to do is ask me. The best that can happen is that you will get answers to serious questions.

Your Posts are complicated to read!

OH Really? They are set up for the viewer to review the headlines quickly, get the essence of what the post is about and then go back if something looks useful to dig in deeper.
And be sure to go to the end of each post… I try to remember to include links for further investigation.

faq???… Is your service FREE?  if yes, Why?

YES, my service is FREE.  OK, I know what you are thinking.  People do not value something when they get it for free.  So, tell me, what would you want me to charge?

This site is Open re-Source …. give it a try !
“networking” is today, = collaborate = share
The content of my blog is “open Resource”,  open – to encourage – to collaborate. If I can solve small but real problems for you….why not ask me.

(Maybe: If the subject is something that I think others would like to know about, I will ask you, negotiate with you to write a post about it. A post that does not disturb your privacy. )

faq???… If you want us to ask questions, what kind of questions can I ask?

Almost anything. Ask something like:

1. I don’t have time to put my “industry under the microscope to see what changes are creeping in”. Could you look for me?

2. Give me an example in my industry of “Don’t Dump, Sell my (name a waste).

3. I have a pawn shop in my town and I get all these appliances that could use a little re-manufacturing. If I set up a re-manufacturing operation for used appliances. Do you know where I could get the information to set up such an operation?

4. I have an idea for …….  I have tried it and it works well.  Then I tried it with 10 different families and fixed some of the bugs.  I would like to find organizations that may be interested in helping me with a project like mine; advice, support and funding?

5. Mycelium/Mushrooms – a good business from mushrooms in my city/country?

6. Do you know how I can contact the people who are collecting the plastic in the Ocean Cleanup?

>>>or, ask questions about:
*What’s the biggest Environmental problem you want to solve? *What’s the biggest Circular Economy challenge you are trying to overcome, right now?

faq???… If I ask a question, is my request confidential?

YES! COMPLETELY CONFIDENTIAL! I have no intention of broadcasting you information. If I find someone who can help you, it will be your responsibility to make contact with that person.

faq???… Would you publish your findings on what I ask?

ONLY IF I believe that your question / solution would help others. If yes, I will ask you if I may write a post about it for my blog.


faq???… How do I contact you to ask my question?

Just fill in the “contact me” form or send me a message: [email protected]

faq???… Why do you think you can help me answer my question?

I have lots of experience searching the web and I have my technical network of experienced persons in engineering, etc. with whom to search.
After almost 50 years of concern and dealing* with different aspects of these environmental issues, my 20 years of searching the internet and 15 years of working for an industrial B2B multinational company deeply involved with industrial production, I think I can at least try. My last boss had me do this kind of work all the time. I am retired and this is what I want to do as my next career!

It all started in the 70’s, when my husband started reading the Whole Earth Catalog. Do you know that it was President R. Nixon who set up the EPA in the USA in 1970?

Whole Earth Catalog - full of faq

* About 45 years ago in the small outer-NY state town that I lived in, I set up something called the “Junk Exchange”.  Back then there was no internet, no computers. We decided to invite people to one place and set up something that looked like the Stock Exchange.  If you listed one thing that you wanted to give away….you could look over the other items listed and arrange to contact the owner of anything that was listed on the Junk Exchange.  No monetary value was given to anything. Our intent was to find new homes for things people would have thrown in the landfill. Those of us that put the concept together were very impressed and grateful to see that over 100 people showed up at our first event.

Contact Me

Feel Free to write in your own language…………………..

Yes, all Fields with * are required.


Your email is going straight to me.  I provide the kind of service I want to experience myself!  You always converse with a human!

Confused? If you are not sure what you are doing here, maybe these questions and answers about my blog will help you.

Only one department
– Me, Lesley    email: 
[email protected]

I start all conversations with email
When you consent to “email communication” with me, below, this is your command to my blog, that no other personal details of yours will be recorded permanently on my website. And you can tell me to delete even that!

Let me know what you’re thinking! Send me any questions or concerns you may have about this thing called Circular Economy. I would be happy to search for answers that concern you and your business!

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No time to fill in the long version?
  We will send you our questions…
Click here to send us just your email address >>>>>>>>

More about “me” down below